Market research & strategy consulting · Since 2009

Reliable data for informed decisions

Independent insight and strategic advice for organizations across Africa.

Start a project How we work
2009
Year founded
29+
African markets
200+
Projects delivered
15+
Years of experience
Offices in
  • South Africa
  • Democratic Republic of Congo
  • Central African Republic
  • Republic of Congo
  • Chad
What we do

Three areas of expertise, one standard of rigor

From the field to the boardroom, we design, collect and interpret the data that organizations need to act with confidence.

01

Quantitative research

Higher order statistical analysis, multivariate analysis, CATI surveys and large-scale field data collection.

Learn more 02

Qualitative research

All forms, including SILO, creative thought-shops, qualitative diaries, semiotic analysis, ethnography and more.

Learn more 03

Market monitoring

Monitor the market and its trends, know what your competitors are doing, and what your trade feels and pushes.

Learn more
Our mission & story

Revolutionizing industry practices through data

Founded in 2009, FUTURIS was born from the conviction that data-driven insights can revolutionize industry practices. We combine technical expertise, strategic vision and a human-centric approach to deliver sustainable, high-impact research.

Our multidisciplinary team of consultants, field agents and analysts works closely with clients at every step, from initial brief and proposal to fieldwork, quality control and final reporting, to ensure excellence and speed in every project.

Today, we’re proud to be the go-to research partner for leading organizations across Africa, helping them make informed decisions that drive growth and innovation.

FUTURIS interviewer collecting survey answers on a tablet
  1. 01

    Scoping

    Objectives, targets and indicators defined with you.

  2. 02

    Collection

    Qualitative, CATI, field or desk research as needed.

  3. 03

    Analysis

    Statistical processing and expert reading of results.

  4. 04

    Recommendations

    Clear, innovative and actionable decisions.

Our impact

Numbers that reflect our commitment across Africa

29+
African markets
3,685
Field agents
76
Supervisors
11
Qualitative moderators
200+
Projects delivered
15+
Years of experience
Our core values

The principles that guide everything we do

Excellence

We strive for excellence in every project, upholding the highest quality standards.

Collaboration

We work hand-in-hand with our clients to deliver optimal results.

Innovation

We embrace cutting-edge technologies and methodologies to stay at the forefront.

Integrity

We maintain transparency and fairness in all our engagements.

Our presence

5 countries, 29+ African markets

Strategically positioned to serve 29+ African markets with local expertise and global standards.

  • Headquarters

    South Africa

    Bryanston, Johannesburg57th Sloane Street, Bryanston, 2191Est. 2009
  • Regional

    Democratic Republic of Congo

    KinshasaGombe DistrictEst. 2012
  • Regional

    Central African Republic

    BanguiCentral Business DistrictEst. 2015
  • Regional

    Republic of Congo

    BrazzavilleCentre-villeEst. 2018
  • Regional

    Chad

    N’DjamenaQuartier des Affaires
Qualitative research

Understand the “why” behind the numbers

Focus groups, in-depth interviews and desk research to reveal motivations, perceptions and unmet needs.

How we perform it

A small number of participants (6-12) from within the company target market are brought together and led through discussions of important company and brand topics by a moderator.

Why you need it
  • To get open and complete perspectives on the brand or product.
  • To gain insights about the way the group views the brand, product, related images, slogans, concepts or symbols.
Focus group room with an observation window and TV monitor
Focus group room, Kinshasa

Qualitative premises & facilities

Technology
  • Dual monitor set-up for respondent use and simultaneous client viewing for usability testing
  • Focus Vision video streaming for off-site viewing of focus groups, mini-groups, IDIs, etc.
  • Wall-mounted camera, mic and speakers
  • Projector and TV monitors
  • Tablet to communicate with the moderator
  • Tablets for respondents (when needing to fill forms)
Client
  • Tiered, comfortable client viewing room for up to 6 guests
  • Double pane glass for ultimate soundproofing
  • Internet
  • Headphone translation
  • Online chatting platform to communicate with the moderator
Quantitative research

Measure, size, validate

Higher order statistical analysis, multivariate analysis, telephone data collection (CATI) and field interviews: robust data you can act on immediately.

Survey results dashboardAnalyst reviewing survey results on a laptop

CATI surveys

Computer-assisted telephone interviews with real-time quality control.

Field interviews

Face-to-face surveys on tablets, geolocated and supervised.

Statistical analysis

Higher order statistics, multivariate analysis, segmentation and modelling.

Market tracking

Barometers and dashboards to track your indicators over time.

Our studies

Research solutions for every business question

14 study types, each adapted to your market, your audience and your decision.

Brand & Pricing Studies

Strategic brand positioning and pricing optimization for maximum market impact. Includes Brand Equity Analysis, Price Sensitivity Studies and Market Positioning Research.

Mystery Shopping

Insights drawn from real customer experiences. Mystery shopping helps organizations measure their service level.

Customer Satisfaction

Find out what customers think about your organization and measure their expectations.

Employee Satisfaction

Understand employees’ expectations and whether they are happy, content and fulfilled in their needs at work.

Usage & Attitude Study

Understand a market and identify customer usage of, and attitudes toward, products and services.

Communication Research

Assess the effectiveness of your organization’s communication and understand how customers respond to it.

Brand Research

Measure brand health and uncover threats and opportunities from customer insight. Brand research supports the creation, development and strengthening of brands.

Product Research

Understand customer needs toward products: new product development, product improvement, testing new features, test marketing, revitalizing a declining product and more.

Pricing Research

Measure the acceptability of a product’s price and determine the maximum price for new products.

Competitor Intelligence

Gather and analyze relevant market information to support decisions on market opportunities, penetration strategy and market development.

Social Research

Understand social dynamics, cultural trends and community behaviors to inform strategic decision-making and social impact initiatives.

Market Sizing

Comprehensive analysis to determine market volume, potential and growth opportunities across segments and regions.

Segmentation

Identify and analyze distinct customer groups to develop targeted strategies and personalized approaches for each market segment.

Brand Archetype

Define brand personality and archetypal positioning to create authentic connections with target audiences and stand out from competitors.

01

Market overview

In-depth analysis of trends, customer behavior and product innovation based on up-to-date market data and target interviews. Develop market insights and strategic directions backed by market intelligence.

02

Benchmark & Gap analysis

Analyze competitors’ offerings related to features, user experience, pricing and other key elements of the value proposition. Perform gap analysis and optimize product positioning.

03

Size opportunities

Identify cluster-specific opportunities based on specific trends, and size them based on the positioning of competitive products.

04

Customer profiling & Segmentation

Develop a segmentation strategy by clustering clients according to customer behavior and value, aimed at tailored propositions. Apply specific methodologies to consumer and commercial clientele.

05

Regulatory landscape

Read the regulatory framework and its changes to anticipate constraints and identify cluster-specific opportunities.

Contact

Let’s talk about your project.

Tell us what you need and we will get back to you shortly.

Headquarters
17 Eaton Avenue, Bryanston
Johannesburg, Gauteng, 2191