Quantitative research
Higher order statistical analysis, multivariate analysis, CATI surveys and large-scale field data collection.
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Independent advisory firm · since 2009
Reliable data for informed decisions
FUTURIS is a highly respected independent management advisory firm. We provide strategic direction and business counsel based on the analysis of market insights, competitive dynamics, changing technologies and regulatory shifts.
- 2009
- Year founded
- 29+
- African markets
- 200+
- Projects delivered
- 15+
- Years of experience
What we do
Three areas of expertise, one standard of rigor
Qualitative research
All forms, including SILO, creative thought-shops, qualitative diaries, semiotic analysis, ethnography and more.
Learn moreMarket monitoring
Monitor the market and its trends, know what your competitors are doing, and what your trade feels and pushes.
Learn moreOur Mission & Story
Revolutionizing industry practices through data
Founded in 2009, FUTURIS was born from the conviction that data-driven insights can revolutionize industry practices. We combine technical expertise, strategic vision and a human-centric approach to deliver sustainable, high-impact research.
Our multidisciplinary team of consultants, field agents and analysts works closely with clients at every step, from initial brief and proposal to fieldwork, quality control and final reporting, to ensure excellence and speed in every project.
Today, we’re proud to be the go-to research partner for leading organizations across Africa, helping them make informed decisions that drive growth and innovation.
- 01
Scoping
Objectives, targets and indicators defined with you.
- 02
Collection
Qualitative, CATI, field or desk research as needed.
- 03
Analysis
Statistical processing and expert reading of results.
- 04
Recommendations
Clear, innovative and actionable decisions.
Our Impact
Numbers that reflect our commitment to excellence and growth across Africa
- 29+
- African markets
- 3,685
- Field agents
- 76
- Supervisors
- 11
- Qualitative moderators
- 200+
- Projects delivered
- 15+
- Years of experience
Our Core Values
The principles that guide everything we do and shape our culture
Excellence
We strive for excellence in every project, upholding the highest quality standards.
Collaboration
We work hand-in-hand with our clients to deliver optimal results.
Innovation
We embrace cutting-edge technologies and methodologies to stay at the forefront.
Integrity
We maintain transparency and fairness in all our engagements.
Our Global Presence
5 countries, 29+ African markets
Strategically positioned to serve 29+ African markets with local expertise and global standards.
South Africa
Bryanston, Johannesburg
57th Sloane Street, Bryanston, 2191
Est. 2009Democratic Republic of Congo
Kinshasa
Gombe District
Est. 2012Central African Republic
Bangui
Central Business District
Est. 2015Republic of Congo
Brazzaville
Centre-ville
Est. 2018Chad
N’Djamena
Quartier des Affaires
Qualitative research
Understand the “why” behind the numbers
How to perform
A small number of participants (6-12) from within the company target market are brought together and led through discussions of important company and brand topics by a moderator.
Why you need it
- To get open and complete perspectives on the brand or product.
- To gain insights about the way the group views the brand, product, related images, slogans, concepts or symbols.
Qualitative premises & facilities
Technology
- Dual monitor set-up for respondent use and simultaneous client viewing for usability testing
- Focus Vision video streaming for off-site viewing of focus groups, mini-groups, IDIs, etc.
- Wall-mounted camera, mic and speakers
- Projector and TV monitors
- Tablet to communicate with the moderator
- Tablets for respondents (when needing to fill forms)
Client
- Tiered, comfortable client viewing room for up to 6 guests
- Double pane glass for ultimate soundproofing
- Internet
- Headphone translation
- Online chatting platform to communicate with the moderator
Quantitative research
Measure, size, validate
Higher order statistical analysis, multivariate analysis, telephone data collection (CATI) and field interviews: robust data you can act on immediately.
CATI surveys
Computer-assisted telephone interviews with real-time quality control.
Field interviews
Face-to-face surveys on tablets, geolocated and supervised.
Statistical analysis
Higher order statistics, multivariate analysis, segmentation and modelling.
Market tracking
Barometers and dashboards to track your indicators over time.
Our studies
Research solutions for every business question
Brand & Pricing Studies
Strategic brand positioning and pricing optimization for maximum market impact. Includes Brand Equity Analysis, Price Sensitivity Studies and Market Positioning Research.
Mystery Shopping
Insights drawn from real customer experiences. Mystery shopping helps organizations measure their service level.
Customer Satisfaction
Find out what customers think about your organization and measure their expectations.
Employee Satisfaction
Understand employees’ expectations and whether they are happy, content and fulfilled in their needs at work.
Usage & Attitude Study
Understand a market and identify customer usage of, and attitudes toward, products and services.
Communication Research
Assess the effectiveness of your organization’s communication and understand how customers respond to it.
Brand Research
Measure brand health and uncover threats and opportunities from customer insight. Brand research supports the creation, development and strengthening of brands.
Product Research
Understand customer needs toward products: new product development, product improvement, testing new features, test marketing, revitalizing a declining product and more.
Pricing Research
Measure the acceptability of a product’s price and determine the maximum price for new products.
Competitor Intelligence
Gather and analyze relevant market information to support decisions on market opportunities, penetration strategy and market development.
Social Research
Understand social dynamics, cultural trends and community behaviors to inform strategic decision-making and social impact initiatives.
Market Sizing
Comprehensive analysis to determine market volume, potential and growth opportunities across segments and regions.
Segmentation
Identify and analyze distinct customer groups to develop targeted strategies and personalized approaches for each market segment.
Brand Archetype
Define brand personality and archetypal positioning to create authentic connections with target audiences and stand out from competitors.
Consulting & Strategy
From analysis to decision
Market overview
In-depth analysis of trends, customer behavior and product innovation based on up-to-date market data and target interviews. Develop market insights and strategic directions backed by market intelligence.
Benchmark & Gap analysis
Analyze competitors’ offerings related to features, user experience, pricing and other key elements of the value proposition. Perform gap analysis and optimize product positioning.
Size opportunities
Identify cluster-specific opportunities based on specific trends, and size them based on the positioning of competitive products.
Customer profiling & Segmentation
Develop a segmentation strategy by clustering clients according to customer behavior and value, aimed at tailored propositions. Apply specific methodologies to consumer and commercial clientele.
Regulatory landscape
Read the regulatory framework and its changes to anticipate constraints and identify cluster-specific opportunities.
Contact
Need help? Let’s talk about your project.
Tell us what you need and we will get back to you shortly.
- +27 76 152 5291
- contact@futuris-group.com
- 17 Eaton Avenue, Bryanston
Johannesburg, Gauteng, 2191